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Harden will partner with The Beard Club to advance brand awareness and bring fresh perspective and style to beard grooming and beyond.
April 13, 2022
By: Lianna Albrizio
Associate Editor
Ten-time NBA All-Star and third-leading three-point scorer in NBA history James Harden is broadening his horizons in the men’s grooming space. Following his rise to fame during the 2011-2012 season with the Oklahoma City Thunder, “Fear The Beard” became a trademark threat of Harden’s, most prominently following the team’s victory in the Western Conference championship. Years later, poised on a new team after a trade sent him from the Brooklyn Nets to the Philadelphia 76ers, Harden has quick...
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